What business does a writer have at the London Book Fair? None. A better question might be how relevant are writers at the London Book Fair? Very. This goes for illustrators too.
As one of the authors of the day Tracy Chevalier put it, “it’s nice to have that layer of fairy dust, that is the novelists, sprinkled all over the book fair.” She’s talking about the big names, but I think this encompasses all creatives. We’re not expected to do anything, other than keep creating.